Mobile Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. It is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection.

• Interactivity -Possible to engage the consumer in a dialogue
• Anywhere/Anytime - Mobile is always in the pocket
• High reach - Over 100 million mobile subscribers in India .
• Personal - Highly effective as communication to an individual
• Targeted - Specific message can be conveyed based on the consumer profile
• Digital - A medium allowing for deep campaign analysis
• Cost - Significantly cost effective than other media

• Product launch
• Sales promotion
• Thematic Ad based promotions
• Brand awareness
• Event promotion
• Interactive TV
• Location based marketing campaign
• Market research
• Feedback
• Contests